Those extra millions will likely come in handy as Netflix moves to spend up to $8 billion on original content this year.
Netflix declined to offer any additional details about the new font when contacted by PCMag.Īs The Verge notes, a number of major companies, including Apple and Samsung, have also developed their own fonts. Netflix reportedly designed "regular, light, thin, medium, bold, and black" versions of the font, which Nathan described as "cinematic," "compact," "efficient," and "approachable."Ĭheck out the images of Netflix Sans below and tell us what you think of this new font. "Developing this typeface not only created an ownable and unique element for the brand's aesthetic…but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces." "With the global nature of Netflix's business, font licensing can get quite expensive," Netflix Brand Design Lead Noah Nathan told It's Nice That. Developed by Netflix's design team in collaboration with foundry Dalton Maag, Netflix Sans will "be used across the streaming platform's brand identity," replacing the similar Gotham font Netflix currently uses, the report notes.